Archives: Projects

Implemented SEO automation workflows including keyword research, competitor monitoring and performance tracking — engineered for growth with minimal marketing spend.

Designed end-to-end solution architecture using Odoo as the core CRM/ERP, integrated with custom analytics and reporting layers and consolidated historical datasets.

Built Python-based data extraction pipelines, including web scraping for UAE and KSA delivery platforms, with structured storage for downstream analysis.

Performed Apriori-based market basket analysis to surface upsell and cross-sell opportunities for the merchandising team.

Modeled customer behavior using CLTV, churn and cohort analysis to drive retention initiatives.

Developed sentiment-analysis pipelines consuming App Store and Google Play review data at scale to feed customer-experience reporting.

Built and maintained Python ETL workflows to ingest, transform and validate customer data, with batch workflows conceptually orchestrated using Airflow-style DAGs.

Designed and maintained dashboards tracking lead generation, deal pipelines, conversion rates, average deal size, and revenue across acquisition, conversion and retention stages.

Integrated Ziwo call data, transcribed sales calls and applied weighted sentiment analysis to produce KPI-driven sales-performance reports.